{"product_id":"oliver-vodeb-jason-grant-what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics-third-print","title":"Oliver Vodeb \u0026 Jason Grant – What is Post-Branding? How to Counter Fundamentalist Marketplace Semiotics","description":"\u003cp\u003e\u003cem\u003eThird Print\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e'Post-Branding' empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBrands aren’t just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat is Post Branding?\u003c\/i\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eBrian Holmes\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e and an argument with design historian \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eSteven Heller\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePart design experiment, part critical theory, and part how-to-manual, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat is Post-Branding?\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e introduces a creative counter to branding’s neoliberal orthodoxy.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e264 pages, 10.5 x 16.5 cm, softcover, Set Margins (Eindhoven).\u003c\/b\u003e\u003c\/p\u003e","brand":"Set Margins","offers":[{"title":"Default Title","offer_id":50228150599919,"sku":null,"price":66.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/3927\/files\/IMG_1757_f9fc8f88-ab8f-4109-9f7a-a977135dae25.jpg?v=1784856987","url":"https:\/\/www.perimeterbooks.com\/products\/oliver-vodeb-jason-grant-what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics-third-print","provider":"Perimeter Books","version":"1.0","type":"link"}